Digital Advertising, Social Media

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Some email service providers allow you to see how your emails will look in major email clients.If that doesn't happen, you may need to consider using a third-party service.Statistics: Email Marketing Strategy Metricsemail marketing strategyIn an email marketing strategy, metrics are the most efficient and standard of all digital marketing channels.Here's what you should monitor regularly: 1. EMAIL LIST GROWTHYou can't carry out an email marketing strategy unless you have an email list.In general, you should strive to get a constant stream of new subscribers added to your list every day/week/month

The size of your list is usually a proxy used to measure the scale of success Belgium Mobile Number List achieved by email marketing.Whenever you see your list size or growth rate stagnating, you should discuss it with the people in charge of acquisition channels (SEO, , etc.) 2. OPEN RATEOpen rate is the percentage of people who open your email compared to the number of people who receive it.A good open rate in a digital marketing strategy is usually an indicator that your email has good subject lines and was sent at the right time.A “good” open rate can vary depending on your industry, list size, and even your campaign type.





I suggest you send a few campaigns (or check historical data, if you have it) and use them as a basis for improving email marketing performance.You can check out Mailchimp's Email Marketing Benchmarks  to get ideas. 3. CLICK RATEIn email marketing strategies, Click Rate is calculated as the percentage of people who click on the link in the body of the email compared to the number of people who receive it.Open rate is an indicator of how successful your body copy and all-to-action calls are in encouraging recipients to take action.