How to register on AMAZON INSPIRE?

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Let's look at the AMAZON INSPIRE service: how it works, why it works and who needs it.

What is AMAZON INSPIRE
Inspire is a section in the Amazon app created in the form of a personalized feed. Users get the opportunity to view photo and video content and make purchases “in one click”. The

premise for creating such a service was Amazon’s desire to retain the on page seo service attention of customers after placing an order. After all, in most cases they: enter a request → go to the page of the desired product → place an order → leave. Actually, the task was to extend this path and offer something that would make the buyer linger and add a couple more items to their cart.




As it is written on the official page: “Inspire was designed to make it easier to explore products, find new ideas and inspiration, and make shopping easier and more fun . ”

At the same time, Amazon has not made any loud releases of this service and has not yet implemented it in the web version. It can be assumed that the section is still in the testing stage and is not yet a focus for promotion and increasing trading indicators.

Still, the Amazon Inspire is definitely worth a look.

Detailed instructions on how to register with Amazon Inspire
Getting started with Inspire is easy:

1. First, you need to download the Shopping app. Available for iPhones or Android devices .

2. Log in or register a new account.

3. Click on the "light bulb" icon at the bottom of the navigation bar.

4. Select your interests from the list provided and start browsing.

Important: At the time of writing, Inspire is available to users in the United States.

Who can create content for this service?
This is available to almost all categories of users:

Clients. Some of the photo and video reviews (selected by the system algorithms) may appear in the general feed.

Influencers (if they are registered in the Amazon Influencer program).

Brands participating in the Brand Registry program.

At the same time, many may be disappointed by the lack of ability to influence the appearance of their videos in the general feed. As already mentioned, this is decided by algorithms, users do not have control tools.

We can only advise brands to actively post Brand Posts and create high-quality A+ content, and sellers to think about possible cooperation with the platform’s influencers.