|
The cost of acquiring new buyers will be much lower. 4 inbound marketing keys that open customer wallets As Peter F. Drucker said, "the purpose of every company is to create a customer and keep him." These words are very well reflected in the idea of inbound marketing, in which all promotional activities are focused on attracting customers. Generating leads in inbound marketing is
possible by properly optimizing your websites for search engines, adapting the Job Function Email Database company website to the needs of recipients, being active in the blogosphere and systematic promotion in social media. Thanks to activities within these four "keys", it becomes possible to convert "strangers" into customers and direct them directly to your offer. 1. Key - on-page and off-page optimization When optimizing your website, you should focus your activities on two main areas. The first is on-site search engine optimization and the second is off-site search engine optimization. On-page SEO involves constructing website content

In a way that makes it easier for Google robots to display and understand the website. On-page activities should be focused on 5 key areas, including: website URL, page title, meta tags, alt attributes of images, and unique content. By placing keywords in these strategic areas, you effectively convey information about your website to the search engine. Additionally, you should optimize each page of your website for only one keyword. you will confuse both search engines and readers. Off-page SEO deals with building incoming links to your website. To put it simply, search engines see incoming links as "votes" for the content you publish. The more inbound links pointing to your site, the more valuable content you publish and the more your site's rank increases.
|
|